Jordon Meyer

Author Archives

  • 2016 Review and Exclusive New Google Partnership for Granular!

    Granular has had an exciting year of new partnerships and growth within different search and paid social platforms in the digital marketing ecosystem. We’re heading into 2017 with a strong tailwind that will propel us to our lofty goals in the future. Back in July, Granular was selected to be a part of Google’s new […]

  • 5 Ways to Avoid a Bad PPC Holiday

    5 Ways to Avoid a Bad PPC Holiday (eCom and Retail) Set Annual Budgets and Plan for Higher CPCs Unless you’re selling water filters or diapers, there’s typically some seasonality baked into your eCommerce business. Make sure you plan out your annual SEM budget to coincide with increases in demand, sales and competition. Many people […]

  • Going Deep with Google Shopping

    ICYMI – I did a 45 minute podcast on Google Shopping where I went in depth on the technical and strategic side of Google Shopping. It’s worth a listen if you would like to learn more about Shopping for your own skill-set or simply want to use this to ask questions to your current agency […]

  • Breaking: Walmart Accidentally Closes 100’s of Stores

    Don’t worry, your supply of $0.24 Ramen and  is still available. It just appears that someone or a system accidentally listed a lot of Walmart locations as permanently closed. In an attempt to find some cheap folding chairs for Granular in Milwaukee, Walmart was naturally on the short list of stores. Upon searching, we discovered […]

  • marketing bundle

    Don’t Get Bundled in Digital Marketing

    “Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled […]

  • Increasing User Engagement with A/B Testing

    Improving user experience is one of the many factors taken into account when working on conversion rate optimization (CRO). CRO is a necessity when driving PPC traffic to any website. Why? Because so much is on the line when you pay for traffic. By using CRO, you are often able to improve efficiency and stretch […]