Blog

Digital Marketing, PPC, eCommerce and Lead Gen

  • custom soccer uniforms ads

    Optimizing for High Converting, Low CTR Campaigns

    Editor’s Note: This post is an intro to our webinar for PPC Week by Unbounce. In the webinar on August 15th, we’re going to talk about the opposite scenario of improving low converting pages when you have a higher CTR. Every time I get high converting traffic for my clients, I want more. Besides adding […]

  • high cost no conversion keywords

    Easy Ways to Eliminate Wasted Ad Spend

    Whether you have a massive ad spend budget or not, you always want to get the most out of your money. If you’re set to a limited budget, your effort in making sure every penny is being used wisely is even more important. Saving money in AdWords doesn’t have to involve a lot of difficult […]

  • bizexpo 2017

    BizExpo 2017

    Joe Martinez just finished presenting on B2B digital marketing strategies at the 2017 BizExpo at Potawatomi Hotel & Casino. Attendees learned various ways they can grow their business online through online advertising, mobile optimization, video and more. Check out the slides below and download your own copy. Download the Slides

  • summit on content marketing 2017

    The Summit on Content Marketing 2017

    Granular was honored to be asked to be a part of The Summit on Content Marketing. The summit is on online event with over 100 speakers. Our own Joe Martinez was part of the lineup alongside industry veterans such as Rand Fishkin, Neil Patel, Andy Crestodina and many more. In his session, Joe showed attendees why […]

  • catwoman facebook

    2 Tips to Avoid the Set It and Forget It Facebook Mentality

    Facebook is a great advertising tool. The ads have the ability to be visually stunning, it provides a fabulous space to let your brand’s personality really shine, and the targeting is so intense that I often think of Facebook as the CIA of the internet. Facebook also has the wonderful capability of doing EXACTLY what […]

  • joe martinez heroconf 2017

    HeroConf 2017

    Joe Martinez, our Senior Manager of Paid Media & Community, recently presented on YouTube advertising at HeroConf 2017 in Los Angeles. In the presentation, Joe showed attendees why YouTube advertising is important in addition to his favorite types of targeting options. You’ll also get an understanding of how YouTube ads can positively impact your brand awareness. […]

  • joe martinez smx

    SMX West 2017

    Joe Martinez, our Senior Manager of Paid Media & Community, recently presented at SMX West in San Jose, CA. In the presentation, Joe showed attendees a few of his favorite event tracking tags marketers should consider implementing. After implementation he then showcased how those events recorded in Analytics can help create unique marketing strategies to improve any […]

  • product recognition shopping ads on youtube

    AdWords Using Product Recognition Technology to Show Shopping Ads on YouTube?

    My boss, Jordon Meyer, was looking for help to perform some maintenance on a speedometer cable in his 1988 Range Rover Classic. As most people do nowadays, he searched on YouTube for an instructional video to help make the task easier. When viewing the video, everything seemed normal until he hit the 50 second mark. It was at […]

  • mobile phones

    Stop Bidding Down on Mobile. Improve the Mobile Experience

    Let’s see if this scenario rings a bell. When performing account analysis, you segment your AdWords campaigns or ad groups by device. Next, you notice mobile bids convert at a much lower rate than desktop. You pull out Google’s recommended formula for mobile bid adjustments (Mobile Conversion Rate / Desktop Conversion Rate) – 1 and […]

  • startup mke emerge

    Startup Milwaukee Emerge at Granular in March

    Emerge is a monthly meeting where Milwaukee startups can practice their pitches in front of a live group of local investors and entrepreneurs. Granular is proud to host the next event on March 15th from 8:00 a.m. – 10:00 a.m. This event is FREE and open to anyone. The current lineup of startups pitching will be Midwest […]

  • gallery night and day logo

    Gallery Night and Day Event at Granular

    Gallery Night and Day in Milwaukee is back, and Granular is happy to be a part of the fun for the first time. If you’re not familiar with the event, participants can enjoy “an evening of gallery hopping and art viewing beginning Friday, January 20 and continuing during the day on Saturday, January 21.” Not only do […]