Blog

Digital Marketing, PPC, eCommerce and Lead Gen

  • startup mke emerge

    Startup Milwaukee Emerge at Granular in March

    Emerge is a monthly meeting where Milwaukee startups can practice their pitches in front of a live group of local investors and entrepreneurs. Granular is proud to host the next event on March 15th from 8:00 a.m. – 10:00 a.m. This event is FREE and open to anyone. The current lineup of startups pitching will be Midwest […]

  • gallery night and day logo

    Gallery Night and Day Event at Granular

    Gallery Night and Day in Milwaukee is back, and Granular is happy to be a part of the fun for the first time. If you’re not familiar with the event, participants can enjoy “an evening of gallery hopping and art viewing beginning Friday, January 20 and continuing during the day on Saturday, January 21.” Not only do […]

  • 2016 Review and Exclusive New Google Partnership for Granular!

    Granular has had an exciting year of new partnerships and growth within different search and paid social platforms in the digital marketing ecosystem. We’re heading into 2017 with a strong tailwind that will propel us to our lofty goals in the future. Back in July, Granular was selected to be a part of Google’s new […]

  • smx and heroconf logo

    Granular Speaking at SMX West and HeroConf in 2017

    Granular is happy to announce Joe Martinez, our Senior Manager of Paid Media & Community, will be speaking at two of the biggest conferences in our industry in 2017: SMX West and HeroConf. SMX West SMX West is held every March in San Jose, CA. This conference is put on by Third Door Media who runs […]

  • google voice app logo

    Failproof Way to Start Using AdWords’ Click-to-Message Extensions

    On October 17, 2016, AdWords introduced click-to-message ad extensions to the public. This new ad extension allows users who see an ad on Google.com to click on a SMS icon to immediately contact the business using it. Here’s what it looks like… Not only do ad extensions help boost your ad rank, but this new […]

  • importance-of-digital-marketing-conferences

    Importance of Attending Digital Marketing Conferences

    I’ve been lucky enough to be able to go to at least one marketing conference a year for the past couple of years. I’ve heard from my PPC friends online a couple of times their boss doesn’t see the value of sending them to a conference. One common reason is the cost. Another reason is […]

  • monkey-on-a-phone

    3 Simple Ways to Increase Mobile PPC Performance

    Don’t worry. I’m not going to waste your time with a bunch of stats on why mobile is important. You’re a smart PPC marketer and already know it’s important. But if you’re not seeing the engagement results you’d like from your mobile ads, here are three tips you can test to increase your performance! Make Sure […]

  • 5 Ways to Avoid a Bad PPC Holiday

    5 Ways to Avoid a Bad PPC Holiday (eCom and Retail) Set Annual Budgets and Plan for Higher CPCs Unless you’re selling water filters or diapers, there’s typically some seasonality baked into your eCommerce business. Make sure you plan out your annual SEM budget to coincide with increases in demand, sales and competition. Many people […]

  • college student ppc guru meme

    3 Questions to Ask Someone Selling You PPC

    Before I got into digital marketing, terms such as “quality score, CPC, CTR or match types” would have been foreign to me. The mentioned PPC terms are some of the simplest terms for any PPC marketer to understand. For someone not in the field, these terms make no sense at all. The lack of understanding paid search […]

  • confluence-conference-joe-martinez-slides

    Confluence Conference 2016

    Joe Martinez, our Senior Manager of Paid Media & Community at Granular, just got back from presenting at Confluence Conference last week in Oklahoma City. The full house at Will Rogers Theatre learned how advertisers should focus their ad content on the user experience. Building user trust, backed up by a great customer experience, leads to livelong users. […]

  • startup milwaukee logo

    Growth Hackathon Event Announcement

    The Growth Hackathon is a one day workshop for high-potential, entrepreneurial-minded individuals to turn their startup idea into a business with measurable traction by the end of the day. There are great startup ideas, but many fail to get the awareness and volume of customer feedback required to move from the idea stage to a […]