Blog

Digital Marketing, PPC, eCommerce and Lead Gen

  • and its gone south park

    No More Sidebar Ads on Google

    There was some big news dropped on the search engine world Friday, February 19, 2016. Google announced that they were changing up the layout of their search engine results page (SERP). This layout definitely affects PPC marketers since there are now fewer ads on the page. This layout also affected SEO marketers because organic results […]

  • proof points ppc ad

    Using Proof Points in PPC

    As a digital marketer I’m always trying to implement new ways to connect with my target audience. I consistently see positive results from my campaign performances when I’m building visitors’ confidence every step of the PPC path. An easy way to build that confidence is through proof points. I look at proof points as evidence that backs […]

  • competitor boxing

    Targeting Your Competitors with PPC

    I recently had a conversation with a client about expanding their reach and going after their competitors with paid search. Initially they weren’t sure about this because they were afraid the competition would start targeting their name in retaliation. The funny part was their competitors were already targeting them and we could prove it. Google gives advertisers […]

  • automated ad extensions blog

    Types of Automated Ad Extensions

    In October 2013, AdWords came out and clearly talked about how ad extensions have a direct effect on ad rank. This was an immediate call-to-action for PPC marketers to start adding as many extensions as possible. What makes this process a little more difficult is that Google doesn’t give us the ability to manually set up […]

  • google rlsa

    RLSA Campaign Targeting and Bidding Options in AdWords

    RLSA campaigns, or remarketing lists for search ads, is a unique way to get your ads back in front of previous visitors. For example let’s say someone visited your website and left because they weren’t ready to convert at that moment. If you have the remarketing code set up on you site, you will have the visitor […]

  • fred flintstone locked out of house

    Are You Getting Full Value with Your PPC Budget?

    Whether you’re a large corporation or a small business, every marketing dollar is precious. It is always important to be on top of how your marketing budget is being spent to make sure you’re getting the most value. So how do you know if you’re not getting full value for your PPC marketing budget? We’ll go […]

  • landing page pop up

    Why Your Landing Pages May Not Be Working

    Whether you’re involved with PPC, SEO, email marketing or social media, the landing page can make or break the odds of a campaign succeeding. You can drive a lot of traffic, but if your landing page doesn’t convert then what’s the point? A 25% CTR and 400% traffic increase doesn’t look great if the return […]

  • dora boots and map

    Stop Ignoring Google Maps

    If you own a restaurant, store, or any business requiring foot traffic for survival, then most likely people are finding you on Google Maps. Google Maps offers much more than giving directions. If you value digital marketing for your local business, then Google Maps must be a part of your strategy. Here’s why. Local Results Are Showing […]

  • twitter analytics for ppc

    Using Twitter Analytics for PPC Benefits

    On May 27, 2015 Twitter Advertising updated their analytics to Audience Insights. The goal was “to help advertisers understand key audiences on Twitter.” Well not only does Twitter Analytics help your paid social efforts, but it also can give you some ideas (with data) on how to improve your PPC campaigns as well. Let’s look at […]

  • marketing bundle

    Don’t Get Bundled in Digital Marketing

    “Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled […]