Insights & tips on using Excel and Google Sheets as a marketer
Leverage the power of data collection tools like Excel & Google Sheets for crafting strategies & managing marketing accounts. From visualizing daily ad budgets to mining results through advanced data formulations, industry experts weigh in on how to used these powerful tools to your marketing advantage.
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Within Google Sheets there are tools that are really rarely used despite the power behind them. You can find these tools in Add-ons. There is a plethora of them available, but the one I use the most is the Supermetrics add-on. Supermetrics has the capabilities to bring data in from all platforms, and from there[…]
At Granular, we used to use spreadsheets for our client-facing KPI reporting. This involved downloading data for every account we had, then molding it into charts and graphs that would be readable by a client. As our number of clients grew, this task became much more difficult. We had to find an automated solution that[…]
For too long, I disregarded Google Sheets as a poor man’s Excel. I’d grown up with excel – from making tables in 5th grade to learning advanced linear programming in my Supply Chain degree courses. Google Sheets didn’t have the processing power, the features, the familiarity. And in some respects, it still doesn’t. There’s no[…]
Within Google Sheets there are tools that are really rarely used despite the power behind them. You can find these tools in Add-ons. There is a plethora of them available, but the one I use the most is the Supermetrics add-on. Supermetrics has the capabilities to bring data in from all platforms, and from there[…]
