We now live in the most over-communicated society in the history of the world. It’s gotten so bad that it feels like people and companies are simply just constantly fighting for people’s attention. I fight the fight every day in my own house. Trust me, I’m not immune to this either. But, I’m not quite […]
It hurts when you realize that the thing you believe is good, is actually not good at all. Like when I play pick-up basketball in my 30’s with a memory of what my body could do in my early 20’s. Sometimes the truth hurts, but it’s what makes us better. ANYWAYS – let’s talk Facebook […]
Emerge is a monthly meeting where Milwaukee startups can practice their pitches in front of a live group of local investors and entrepreneurs. Granular is proud to host the next event on March 15th from 8:00 a.m. – 10:00 a.m. This event is FREE and open to anyone. The current lineup of startups pitching will be Midwest […]
5 Ways to Avoid a Bad PPC Holiday (eCom and Retail) Set Annual Budgets and Plan for Higher CPCs Unless you’re selling water filters or diapers, there’s typically some seasonality baked into your eCommerce business. Make sure you plan out your annual SEM budget to coincide with increases in demand, sales and competition. Many people […]
Just like us, Facebook is a data-driven company. They don’t make decisions lightly and rely on deep statistical insights to make business decisions. One of their latest decisions was to roll-out a new product that helps businesses chat with customers with the help of automation. The need for this and the supporting data behind the […]
I’ve been implementing Gmail ads for all of my clients lately to test out an under-utilized way of getting in front of new users. With my clients at Granular, Gmail campaigns have been one of the most successful Display campaigns I’ve seen in driving new leads. We also still see many advertisers are still unfamiliar […]
I recently had a conversation with a client about expanding their reach and going after their competitors with paid search. Initially they weren’t sure about this because they were afraid the competition would start targeting their name in retaliation. The funny part was their competitors were already targeting them and we could prove it. Google gives advertisers […]
If you own a restaurant, store, or any business requiring foot traffic for survival, then most likely people are finding you on Google Maps. Google Maps offers much more than giving directions. If you value digital marketing for your local business, then Google Maps must be a part of your strategy. Here’s why. Local Results Are Showing […]
“Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled […]
Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it. […]