Articles on digital marketing technology recommendations & timesavers
Welcome to your digital marketing tool chest, where marketers with hands-on experience lend advice on the latest in tech-based timesavers, idea generators, troubleshooters & automators. Sharpen your digital marketing tools here & gain an edge from those who’ve done it the hard way & learn the lessons they did.
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Why Google’s Responsive Ad Strength Tool Is An Idea Factory I have no doubt, one of the most challenging parts of digital marketing is creating quality search ad copy that both stands out from the competition and motivates searchers to click. Not only do you have to know the product/service, offer, and company well to[…]
If you feel like you’re being bombarded with iOS 17 update information, you’re not alone. The recent Apple iOS update was announced back in June, and since then it has everyone talking, specifically marketers. So, what’s going to change? Let’s take a look at the new features and how some of these changes are going[…]
Ding Ding Ding, the digital boxing match Musk VS Zuck continues this week! A few days ago, Elon Musk, the owner of the platform formerly known as Twitter, announced through a series of tweets that he would be renaming the platform to “X.” The CEO of X.com, Linda Yaccarino, later tweeted (xeeting?) explaining what the[…]
Your current Google Analytics is going away – but don’t fret, GA4 experts from Granular hosted a webinar to share all of the relevant information you need to know about the switch from Google Analytics to GA4. Check out the webinar below, followed by more in-depth information on key slides and helpful resources. If you[…]
ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]
Just like us, Facebook is a data-driven company. They don’t make decisions lightly and rely on deep statistical insights to make business decisions. One of their latest decisions was to roll-out a new product that helps businesses chat with customers with the help of automation. The need for this and the supporting data behind the[…]
Results of Our Instagram Ads Test Start with a small budget when testing a new channel / ad format – that’s almost always our rule. This of course varies based on your company size. Testing a new channel at one of the universities I ran paid for was often in the $10s of thousands of[…]
As the seasons change, so do the needs of eCommerce businesses. Many of our clients have seasonal peaks and valleys in their website traffic and overall online revenue. The Granular team has managed paid search during “holiday hell week” at Best Buy and Target, so we know a little something about eCommerce seasonality. To match[…]
Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
