Social Media

  • quora logo

    Writing Ads for Quora

    Back in May 2017, Quora Ads opened up for all businesses. The platform has grown from basic topic and website audience targeting to include specific options such as question targeting (BETA) to interest targeting. The platform has become the lowest CPA channel for many of my PPC clients. While I recommend jumping in immediately to […]

  • competitor boxing

    Targeting Your Competitors with PPC

    I recently had a conversation with a client about expanding their reach and going after their competitors with paid search. Initially they weren’t sure about this because they were afraid the competition would start targeting their name in retaliation. The funny part was their competitors were already targeting them and we could prove it. Google gives advertisers […]

  • instagram ad on phone

    Results From Our Instagram Ads Test

    Results of Our Instagram Ads Test Start with a small budget when testing a new channel / ad format – that’s almost always our rule. This of course varies based on your company size. Testing a new channel at one of the universities I ran paid for was often in the $10s of thousands of […]

  • twitter analytics for ppc

    Using Twitter Analytics for PPC Benefits

    On May 27, 2015 Twitter Advertising updated their analytics to Audience Insights. The goal was “to help advertisers understand key audiences on Twitter.” Well not only does Twitter Analytics help your paid social efforts, but it also can give you some ideas (with data) on how to improve your PPC campaigns as well. Let’s look at […]