PPC

  • joe martinez smx advanced 2018

    SMX Advanced 2018

    Joe Martinez, Director of Paid Media & Community at Granular, presented at SMX Advanced yesterday during the ecommerce section. Setting Up and Tracking a Full TrueView for Shopping Strategy There can be more to your ecommerce strategy than Shopping feeds and marketplaces. Joe demonstrated to the crowd how you can use your products to push […]

  • The First Step To Creating a Killer B2B Paid Social Strategy

    So, we know that most B2B companies really should have a killer Paid Social strategy these days.  But as soon as they get on board with the idea, the most frequent question I hear is undoubtedly “What kind of content should we produce for promotion?“  The simple answer is – content that is helpful to […]

  • Why B2B Companies Need A Paid Social Strategy Now More Than Ever

    Most B2B companies suck at social media.  OK, it’s not just B2B companies.  But that’s where I want to focus for this post.  You may not have thought about this before, but social media is probably more beneficial for B2B companies than B2C ones.  Of course, this likely depends on the companies and industries we’re talking […]

  • how youtube director onsite works

    Learn More About YouTube Director Onsite

    I’ve been recommending advertising videos on YouTube to clients, colleagues, and industry acquaintances for quite some time. Advertising on YouTube is one of the most affordable and efficient ways to build brand affinity and attract new customers. The issue we hear a lot is getting video content seems like such an expensive and long-winded ordeal. […]

  • 5 Foundational PPC Ad Copy Tips Just for B2B Advertisers

    As we know from previous posts, your B2B prospects can vary widely as there are likely multiple stakeholders in all different stages of the buying process. They range from unaware of your product’s/service’s existence to ready to buy.  Since this is the case, you’re going to see the best results by matching up your ad […]

  • joe martinez smx west 2018

    SMX West 2018

    Joe Martinez, Director of Paid Media & Community at Granular, just finished pulling double duty at SMX West. Check out the slides Joe presented on below. How to Use Feeds to Improve DSA Campaigns and Ads DSA feeds will help accounts easily set up new ways to target their pages. Websites with poor URL structures will […]

  • How To Carefully Choose & Use Keywords For Your B2B PPC Campaigns

    The first step to picking the right keywords for B2B search advertising is defining your audiences.  Doing this first will help keep you from bidding on search terms that are superficially related to your offering, but don’t actually indicate any relevant search intent.  It will also give you ideas about what your audience can be searching […]

  • B2B Audiences: How To Create & Effectively Use Them For PPC

    In B2B, you’re typically not getting a transaction online.  You’re developing a relationship that you hope will lead to a transaction offline in the not-too-distant future.  Therefore, the best approach with PPC advertising isn’t to offer what you’re ultimately selling, but to offer valuable information that makes what you’re selling attractive to those you reach when it comes time to implement your solution into their business.

    Since we’re focused on marketing content and not a product or service, audience research is critical.  As Melissa Mackey points out in her post on this subject…

    Audience research in content (PPC) marketing is as important as keyword research in search PPC.

  • come in we're open

    Use Internal Site Search Data to Improve Your PPC Marketing

    The internal search box on your website is an opportunity for you to learn about the people who use your website and what they search for. The data you obtain from your internal search analytics is an amazing resource that tells you what your visitors cannot find on your site. There is also the opportunity […]

  • waze logo

    Introduction to Waze Advertising

    Waze is the world’s largest, community-based navigation app. A subsidiary of Google since 2013, Waze helps users find the best route to their destinations in real time. The drivers who make up the community share information with other drivers such as construction locations, gas prices, cop locations (please drive the speed limit) and more. As […]

  • First 4 Areas to Look At When Seeing Performance Declines in AdWords

    Whenever accounts see negative shifts in conversion volume over a period of time, or an increase in CPLs it becomes panic time for many. But as online advertisers, a lot of the time, the answers are right in front of us as to why the decline is occurring. There are a lot of things that […]