Joe Martinez, our Senior Manager of Paid Media & Community at Granular, just presented at Confluence Conference for his second year in a row. Marketers in attendance learned how they can utilize Google Tag Manager to build higher-converting remarketing campaigns. By tracking how users interact with your website, we can use event categories, actions, and labels to create hyper-targeted remarketing campaigns within Google Analytics. This allows PPC marketers to focus audience targeting based on user intent instead of broad page visits. Check out the slides below.
Joe Martinez is the Director of Paid Media and Community for Granular. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. In addition to blogging for Granular, he has written for PPC Hero, SEMrush, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He also is an active speaker. You can find him at conferences such as SMX, HeroConf, Confluence Conference, Digital Olympus, and more. In 2017, he was named a Top 25 Influential PPC Expert by PPC Hero.