SMX Advanced 2018

Joe Martinez, Director of Paid Media & Community at Granular, presented at SMX Advanced yesterday during the ecommerce section.

Setting Up and Tracking a Full TrueView for Shopping Strategy

There can be more to your ecommerce strategy than Shopping feeds and marketplaces. Joe demonstrated to the crowd how you can use your products to push awareness, interest, and consideration using YouTube. Check out the slides.

About the Author

Joe Martinez

Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. In addition to being the main blogger for Granular, he has written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He has also spoken at SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. In 2017, he was named a Top 25 Influential PPC Expert by PPC Hero.