SMX West 2018

Joe Martinez, Director of Paid Media & Community at Granular, just finished pulling double duty at SMX West. Check out the slides Joe presented on below.

How to Use Feeds to Improve DSA Campaigns and Ads

DSA feeds will help accounts easily set up new ways to target their pages. Websites with poor URL structures will want to use DSA feeds to save a ton of time setting up DSA campaigns. Learn how to set up DSA feeds and how to implement them in your DSA campaigns. We also cover how to use business data feeds in your DSA ads to have as much control of the ad message as possible.

Using Google Analytics Data to Improve Your Display Campaigns

It’s easy to get in the Display targeting rut. Instead of guessing on what targeting options you should use to expand reach on the Display Network, why don’t we use the data we already have. Google Analytics gives us a ton of data we can use to make smart decisions on how to expand our campaign targeting for Display. This presentation will show you where to go in Google Analytics to start seeing more engagement and more conversions from your Display campaigns.

About the Author

Joe Martinez

Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. In addition to being the main blogger for Granular, he is a regular contributor to Search Engine Land and has also written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce, WordStream and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. He was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.