Tag Archives: ad testing

  • Improve Your PPC Ads: Avoid Too Many Choices

    The Technique It’s been well-documented in marketing psychology books like Brainfluence and others that offering too many choices to your customers can create frustration and a mental paralysis that leads to lower rates of people taking action.  This New York Times article dives more deeply into the psychology behind it.  But basically, when the number […]

  • Improve Your PPC Ads: Tell Your Customers How Many Have Converted

    The Technique A classic way to be persuasive in advertising is to use a principle known as social proof.  The principle holds that when people are uncertain about a course of action, they tend to look outside themselves and to other people around them to guide their decisions and actions. One such way to implement […]