Tag Archives: b2b

  • The First Step To Creating a Killer B2B Paid Social Strategy

    So, we know that most B2B companies really should have a killer Paid Social strategy these days.  But as soon as they get on board with the idea, the most frequent question I hear is undoubtedly “What kind of content should we produce for promotion?“  The simple answer is – content that is helpful to […]

  • Why B2B Companies Need A Paid Social Strategy Now More Than Ever

    Most B2B companies suck at social media.  OK, it’s not just B2B companies.  But that’s where I want to focus for this post.  You may not have thought about this before, but social media is probably more beneficial for B2B companies than B2C ones.  Of course, this likely depends on the companies and industries we’re talking […]

  • 5 Foundational PPC Ad Copy Tips Just for B2B Advertisers

    As we know from previous posts, your B2B prospects can vary widely as there are likely multiple stakeholders in all different stages of the buying process. They range from unaware of your product’s/service’s existence to ready to buy.  Since this is the case, you’re going to see the best results by matching up your ad […]

  • How To Carefully Choose & Use Keywords For Your B2B PPC Campaigns

    The first step to picking the right keywords for B2B search advertising is defining your audiences.  Doing this first will help keep you from bidding on search terms that are superficially related to your offering, but don’t actually indicate any relevant search intent.  It will also give you ideas about what your audience can be searching […]

  • B2B Audiences: How To Create & Effectively Use Them For PPC

    In B2B, you’re typically not getting a transaction online.  You’re developing a relationship that you hope will lead to a transaction offline in the not-too-distant future.  Therefore, the best approach with PPC advertising isn’t to offer what you’re ultimately selling, but to offer valuable information that makes what you’re selling attractive to those you reach when it comes time to implement your solution into their business.

    Since we’re focused on marketing content and not a product or service, audience research is critical.  As Melissa Mackey points out in her post on this subject…

    Audience research in content (PPC) marketing is as important as keyword research in search PPC.