Digital Marketing, PPC, eCommerce and Lead Gen
I’ve been obsessed with social media since I coded my first layout on MySpace around 2003. I’ve dabbled in them all, from Xanga and AIM to Vine and Tumblr. I met my best friend on Instagram six years ago and even created a Facebook group that now has almost 30k members. It only makes sense[…]
Successful communication is a skill that can be hard to learn and harder to teach but is extremely valuable. Good communication between two parties can help make tough situations easier and good situations great. This is especially important when communicating between an agency, like Granular, and a client. Both parties have different backgrounds and different levels of knowledge of digital advertising and the client’s business.
MILWAUKEE, WI – FEBRUARY 23 – Milwaukee, Wisconsin-based Granular, one of the nation’s leaders in paid digital marketing, today announced it has achieved Google Premier Partner status for the eighth year in a row. This exclusive designation places them among the top 3% of Google Partners that meet the new, more rigorous program requirements across[…]
When reporting on campaign data, especially with newer clients, we often get some form of the question “Are these numbers good?” or “How does this performance stack up compared to other people in my industry?” These clients, while all in the industrial/manufacturing space, vary greatly in account size & scope. Their ad spend ranges from[…]
I enjoy watching football and consider myself semi-knowledgeable about the sport (cough cough, 2021 Granular Fantasy Football Champion talking here) but I couldn’t have cared less who won the Super Bowl this year. So, if you’re anything like me, you watched the Super Bowl for one or all of these three reasons: #1 – The[…]
ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]
A Quick Overview: JUMP TO DETAILED STEPS Good to know: Countless hours have been spent by marketers and business owners across the world trying to figure out how to see the digital ads their competitors are running. When it comes to seeing ads in the Google Ads ecosystem, users have had to rely on 3rd[…]
As the holiday season is in full swing, I imagine all the Halloween candy, Thanksgiving mashed potatoes and stuffing, and Christmas cookies; followed by a New Years resolution to be healthier. As many people do when trying to lose weight, we often use other goals to help us get there. We count calories, track physical[…]
This past week, Google has introduced a change to their call-only ads. Previously, a call-only campaign would show on a mobile device with the only option being to call the business directly from the ad. With this change, while the primary action in the headline is still calling the business, there is now an additional[…]
With the advent of quick-to-market ecommerce platforms like Shopify, Big Commerce, and Squarespace (just to name a few) there are more people jumping into the world of ecommerce every day. While it’s possible to grow an organic footprint for an ecommerce brand, PPC and paid media continue to be the driving force behind ecommerce sales.[…]
When Google introduced Responsive Ads to all advertisers in July 2018, I saw it as an opportunity to simplify the workflow for a common optimization task performed by search marketers: ad copy testing. It has long been a best practice to run multiple variations of ad copy simultaneously, accrue data, and decide winners and losers[…]
When I first got into PPC management, I had basically no client management skills. I got into PPC because I read a book called The Future of Music (I’m a musician) that explained to me how digital distribution was changing entire industries and how the Internet made it possible for anyone to sell anything to[…]
The Technique There’s a single word that can lead you to getting better results from your PPC ads. That word is because. Why is this word so effective? Because whatever you put after that word acts as a justification or reason why a person should comply with your request. And because people have grown used[…]
5 Ways to Avoid a Bad PPC Holiday (eCom and Retail) Set Annual Budgets and Plan for Higher CPCs Unless you’re selling water filters or diapers, there’s typically some seasonality baked into your eCommerce business. Make sure you plan out your annual SEM budget to coincide with increases in demand, sales and competition. Many people[…]
“Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled[…]
As the seasons change, so do the needs of eCommerce businesses. Many of our clients have seasonal peaks and valleys in their website traffic and overall online revenue. The Granular team has managed paid search during “holiday hell week” at Best Buy and Target, so we know a little something about eCommerce seasonality. To match[…]
Improving user experience is one of the many factors taken into account when working on conversion rate optimization (CRO). CRO is a necessity when driving PPC traffic to any website. Why? Because so much is on the line when you pay for traffic. By using CRO, you are often able to improve efficiency and stretch[…]
Google has offered some type of AdWords certification since around 2010. It has been through a few name changes and rule changes, but it continues to be a fundamental element of adding trust for clients and showing that PPC experts are indeed what they claim to be. Trusting a PPC pro with your marketing budget[…]
Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
