Granular was more than happy to partner with our friends at Cultivate Communications to present one of many seminars at the 2017 Wisconsin Manufacturing & Technology Show. Joe Martinez from Granular spoke to the crowd on how users should be using about AdWords in 2017. He also focused on figuring out the value of your PPC marketing efforts and how to prove the worth of the investment. Feel free to check out the slides below.
Joe Martinez is the Director of Paid Media and Community for Granular. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. In addition to blogging for Granular, he has written for PPC Hero, SEMrush, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He also is an active speaker. You can find him at conferences such as SMX, HeroConf, Confluence Conference, Digital Olympus, and more. In 2017, he was named a Top 25 Influential PPC Expert by PPC Hero.